Lotteries look for a way forward

THE GLOBAL LOTTERIES industry remains a wildly profitable sector. Companies generate billions in sales, and prop up range of important social and civic causes in a number of countries around the world.

However, there are early signs that life for lotteries is not as easy as it once was.

While these companies retain staunch backing from governments and retailers, progress in the form of regulation and technological advances are increasingly hard to ignore.

Customers want more than weekly draws and instant win games.

Lotteries are finding that simply launching these products online isn’t enough to retain players and attract a younger generation.

Online game revenue may be dwarfed by lottery, but iGaming continues to grow much faster, with new opportunities for further growth on the horizon. The first cracks are starting to appear in lotteries’ solid foundation around the world. The biggest problem is that there’s little sign that the lotteries know exactly what to do to address these issues.

Over the next few pages we run down the issues facing the world’s largest lottery markets.

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