Take A.I.M.

As veteran DJ Terry Farley posed on his clubbing site faithfanzine.com: When did we stop dancing? His point was that the real stars of club culture have always been the punters,

not the ballooning superstar DJs, but it’s a question that also applies on a much simpler level, and to smaller, independent club nights, too.

With the introduction of live bands to every basement in town, the
records we now hear are usually little more than a substitute to stony silence as amps are hauled and line checks completed. Take

When the last band has played, it’s time to go home, not dance. A new night from The Association of Independent Music, The AIM Social, is proudly about the records.Take

“I’m not anti live bands as part of a club night, but there is plenty of that
going on already,” says Al Mobbs, AIM Director and founder and MD of CRC
Music Group/Ambiguous Records.

“As you say, this is all about the records and that’s what we do as labels, make records, so why not have a nightdedicated to it hosted by the main protagonists of the indie scene?”

Other AIM Directors involved include Matador label head Natalie Judge and Hospital Records MD Chris Goss, and between them they came up with the idea that each Social should be hosted by two duelling indies.

Bella Union would take on Ninja Tune one month; Hospital Records would battle Matador the next.

“Diversity is really the key with it,” says Natalie. “People don’t just listen to one genre of music any more, so why not throw as much at people as possible?”

“And it’s great to bring a bit of personality into it all,” says Al. “It was a joy to see two established label bosses likeSimon Raymonde from Bella Union and Peter Quicke from Ninja

Tune showing each other rare and favourite records like a couple of teenagers.”

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